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multiple2-Apr-2000productsking_of_cups unsorted721055.5%

  Would a claim that a company makes charitable donations sway you to buy their product?

Consider two virtually identical products both selling at the same price. If the packaging of one of the products mentioned that it donated money to a mainstream charity would you buy it over the rival?

VotesAnswer
15I would buy the product that made the donation.
1I would buy the product that did not make the donation.
18I would not let the charity information enter my purchase decision.
31I would decide based on what the charity was.
3Other

UserComment
Kristal_Rose Survey Central Gold SubscriberBronze Star Survey Creator
posted 3-Apr-2000 5:00am  

I'd do it just to support the premise until people start doing more of their own charity spending. But what happens is often obnoxious, like the coca-cola company with annual revenues of 16 billion US dollars, spending 100's of thousands, to advertise that they will give some student a $10k scholarship. (that was a reflection that came back during a time when I was trying to sell them a multi-billion dollar idea for 10k).
I'd rather support forward thinking companies like Patagonia who runs collective on-site daycare & brings employees on mountain retreats to discuss collaborative production & creativity.
guillem
posted 3-Apr-2000 7:41am  

It depends on the charity and the confidence I feel about it.
cpierson
posted 3-Apr-2000 9:36am  

Do I need this product?
mary
posted 3-Apr-2000 11:49am  

No, usually large corporations only make donations out of selfish reasons, like selling more stuff. I would buy the other, the donation has already been made anyway.
Frostbrand Bronze Star Survey Creator
posted 3-Apr-2000 4:04pm  

I would certainly check the charity to make sure its legit.
Analog
posted 3-Apr-2000 9:37pm  

If they cost the same amount and are identical, of course I would choose one that donated to a worthwhile charity. However, I think that in practice, it is very unusual for products of different brands to be identical in both price and quality. Most companies try very hard to distinguish their products from their competition as much as possible in order to encourage brand recognition and loyalty.
phi
posted 4-Apr-2000 12:12pm  

I use Working Assets for long distance. They go to some length to have the same prices as the other major US long distance companies, and donate money to charity. The cynical explanation of their business plan is not so much that they attract customers by being socially responsible but that they get lower "churn" and thus make more money than if they didn't donate to charity. Whatever. It works for me.
Strider Survey Central Gold SubscriberGold Qualifier
posted 13-Apr-2000 1:24am  

If it was a charity I have heard of. Not something like the Human Fund from Signfeld.



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