Would you consider this advertisement to be anti-American?
The following ad was aired several months ago across Canada by Molson Breweries for their Molson Canadian beer brand, featuring an average "Joe" on a stage giving the following speech (caps indicate yelling):
Hey.
I'm not a lumberjack,
or a fur trader...
and I don't live in an igloo
or eat blubber, or own a dogsled...
and I don't know Jimmy, Sally or Suzy from Canada,
although I'm certain they're really, really nice.
I have a Prime Minister,
not a President.
I speak English and French,
NOT American.
and I pronouce it ABOUT,
NOT A BOOT.
I can proudly sew my country's flag on my backpack.
I believe in peace keeping, NOT policing.
DIVERSITY, NOT assimilation,
AND THAT THE BEAVER IS A TRULY PROUD AND NOBLE ANIMAL.
A TOQUE IS A HAT,
A CHESTERFIELD IS A COUCH,
AND IT IS PRONOUCED 'ZED' NOT 'ZEE', 'ZED'!
CANADA IS THE SECOND LARGEST LANDMASS!
THE FIRST NATION OF HOCKEY!
AND THE BEST PART OF NORTH AMERICA!
MY NAME IS JOE!
AND I AM CANADIAN!
| Total Votes | % of Voters | Female Votes | Male Votes | Unspecified Votes | % of Female Votes | % of Male Votes | % of Unspecified Votes | Average Age | Answer |
|---|---|---|---|---|---|---|---|---|---|
| 20 | 15.7% | 12 | 8 | .. | 23.5% | 14.5% | .. | 37.0 | No, I don't think it has anything to do with the United States |
| 24 | 18.9% | 9 | 15 | .. | 17.6% | 27.3% | .. | 35.9 | No, I think its cute |
| 53 | 41.7% | 21 | 32 | .. | 41.2% | 58.2% | .. | 35.6 | Yes, I think it is anti-American, but harmless |
| 5 | 3.9% | 2 | 3 | .. | 3.9% | 5.5% | .. | 32.9 | Yes, I think it is anti-American and I find it offensive |
| 6 | 4.7% | 3 | 3 | .. | 5.9% | 5.5% | .. | 35.9 | Not sure |
| 24 | 18.9% | 11 | 13 | .. | 21.6% | 23.6% | .. | 34.3 | I think it is an effective ad |
| 12 | 9.4% | 6 | 6 | .. | 11.8% | 10.9% | .. | 34.1 | I think it is not an effective ad |
| 10 | 7.9% | 7 | 3 | .. | 13.7% | 5.5% | .. | 36.0 | Other opinion |
| Rating | Total | Female | Male | Unspecified | Average Age |
|---|---|---|---|---|---|
| Good | 36 | 8 | 28 | 0 | 33.7 |
| Bad | 6 | 1 | 5 | 0 | 38.4 |
| No Opinion | 77 | 46 | 31 | 0 | 38.1 |
| Type | Number |
|---|---|
| Abstainers | 21 |
| Male | 55 |
| Female | 51 |
| Unspecified | 0 |
| User | Vote | Comment |
|---|---|---|
| sequel | nitpick | posted 26-Sep-2000 12:33pm I'd really like an explicit "I don't care" option, because I bet many users will feel that way. |
| Jemmy | reasonable | posted 26-Sep-2000 9:57am I love that commercial! |
| msgman | reasonable | posted 26-Sep-2000 5:05am |
Strider    | reasonable | posted 26-Sep-2000 12:49am |
| Richard | reasonable | posted 25-Sep-2000 10:40pm |
| Frostbrand | reasonable | posted 25-Sep-2000 4:51pm |
| daver | reasonable | posted 25-Sep-2000 3:56pm Heh. |
| North79 | N/A | posted 25-Sep-2000 12:46pm I thought that might be "Other opinion"? |
| sequel | old | posted 25-Sep-2000 12:36pm I'd like an "I don't care" option. |
